When to Use iMessage
Use iMessage for leads who have already shown some interest (e.g., responded positively, asked for more information, or engaged in conversation).
Treat iMessage like your personal iPhone: you wouldn’t cold text strangers, but you would move an engaged lead over to your personal number for a more natural, conversational follow-up.
Example: If a lead says, “I’m interested,” you can reply, “Great, let me text you from my personal number,” and then continue the conversation via iMessage.
When Not to Use iMessage
Do not use iMessage for cold texting.
Do not message leads who have opted out of receiving marketing.
Do not use it for bulk or blast messaging. (That functionality has been intentionally removed.)
Why This Matters
iMessage feels like a personal text, which increases trust and engagement.
No A2P 10DLC registration is required for iMessage.
Apple monitors message quality:
High response and engagement rates = good.
Unsolicited cold texts = high risk of being reported as junk.
Key Takeaway
iMessage is most powerful when used with leads who have already raised their hand. Use it to build authentic conversations—not for outreach blasts.