Overview
Fallout Rate is a new KPI that tracks deals you lost after getting them under contract.
It counts properties that reached Under Contract and then moved to Dead Lead. A deal that never got to contract is not counted — fallout rate is specifically about contracts that did not close.
What it counts
A property is included in your fallout rate when both of these are true:
It was Under Contract at some point, and
It has since been moved to Dead Lead
Seeing which properties fell out
The fallout rate figure is clickable. Click it to see the individual properties behind the number rather than just the total.
How it updates
The number updates on its own. As you put more properties under contract, and as any of those fall out, the figure changes to match — there is nothing to refresh or recalculate.
Important Notes
Fallout rate measures contracts that died, not leads that died. A lead marked dead before it ever reached Under Contract does not appear here.
Moving a property to Dead Lead is what triggers it. If a contract falls through but the property is left sitting in Under Contract, it will not show in your fallout rate. Keeping statuses current is what keeps this number honest.
Use the dead lead reason alongside it. The KPI tells you how many contracts fell out; the dead lead reason tells you why. Together they show whether you have a title problem, a financing problem, or a seller problem.
Troubleshooting
Your fallout rate is zero but you know contracts have fallen through
Check that those properties were actually moved to Dead Lead. A contract that fell through but was left in Under Contract, or moved to some other status, is not counted.
A property you expected is not in the list
Confirm it passed through Under Contract. Properties that died earlier in the pipeline are not part of fallout rate.
You want to know why deals are falling out
Filter your dead leads by dead lead reason. The reason is recorded when the lead is marked dead.
Summary
Fallout Rate counts properties that went from Under Contract to Dead Lead. Click the figure to see which properties they were. It updates automatically as contracts fall out.