Overview
The List Stacking dashboard shows you what is in your property lists and how far along your outreach is. It tells you how many people you can actually reach, who has not been contacted yet, and which records need more work.
You would use this to decide where your team should focus next, rather than guessing.
Steps
Step 1: Open the dashboard
Click List Stacking.
Click Dashboard.
Everything you see here is based on the properties in your List Stacking records.
Step 2: Choose your time period
Pick how far back you want to look:
All time
Last 30 days
Last 7 days
Step 3: Choose a tab
The dashboard has three tabs:
Overview
Property Analytics
Outreach
Hover your mouse over any number to see what it means.
Part 1: The Overview Tab
Step 4: Read your executive snapshot
The snapshot at the top gives you the headline numbers:
Number | What it means |
Total Properties | How many properties or records you have in your database. |
Unique Owners | How many separate owners you have, once duplicates are combined. |
Reachable | The percentage of properties with a verified or usable phone number, email, or mailing address. |
Opted Out | Contacts who have asked not to be contacted, or have opted out of your marketing. |
Step 5: See what still needs working
Scroll down to see:
How many properties have not been worked yet
How many properties where outreach has started but no meaningful response has come back
If a lot of your records have not been touched, that is where your team should start.
Part 2: The Property Analytics Tab
Step 6: Look at your property data
This tab describes the properties themselves. You can see how many are:
Occupied
Vacant
Recently vacant
Absentee in state
You will also see occupancy status and ownership growth.
Step 7: Check your stack tier distribution
This shows how many of your properties appear on only one list, and how many appear on two or more.
A property showing up on several lists is usually a stronger signal than one that appears on a single list.
Part 3: The Outreach Tab
Step 8: See which channels you can use
This tab shows how you can actually reach your records:
Number | What it means |
Properties with mailing addresses | Records you can send direct mail to. |
Verified phone numbers | Numbers confirmed as usable for calling or SMS. |
Email addresses | Records you can email. |
Overall match | The percentage of properties with at least one usable contact method. |
You will also see invalid records broken down as undeliverable, missing, returned, and verified, plus how many vacant properties you can send direct mail to, and a breakdown of phone types.
Step 9: Review your call results
Once your team logs call results after cold calling, this section shows a breakdown with numbers and percentages, including how many people asked not to be called again.
Step 10: Find records that need skip tracing
You will see how many records have poor or limited contact data and may need advanced skip tracing.
Part 4: Skip Tracing and Engagement
Step 11: Skip trace your records
Skip tracing looks up contact details using the property address. REsimpli's service providers generate phone numbers and email addresses, and add them to each property so you can start reaching out.
Step 12: Check your hardest records
The dashboard highlights two groups worth knowing about:
Properties with no usable contact method — nothing available to reach them by right now.
Data black hole properties — no phone, no mailing address, and no email. These cannot be reached through normal outreach at all.
Step 13: Open the detailed status table
If the option is available, click View Detailed Status Table.
This shows your marketing reach, including the percentage of properties with a usable mailing address for direct mail campaigns.
Step 14: Read your engagement heat
At the bottom of the dashboard you will find engagement heat:
Zero touches — properties that have had no outreach at all.
High engagement — properties that are warm and ready for a conversion push.
Important Notes
The dashboard only reflects properties in your List Stacking records.
Hover over any number to see exactly what it represents. You do not need to memorize them.
Reachable is about having a usable contact method. It does not mean anyone has been contacted yet.
Opted out contacts have asked not to hear from you. Respect that when planning outreach.
Properties appearing on several lists are usually stronger prospects than those on one list only.
Skip tracing generates phone numbers and email addresses from the property address, so it is the way to rescue records with thin contact data.
Zero touches and high engagement are the two ends of your list. One needs starting, the other needs closing.
Troubleshooting
Your numbers look lower than expected
Check your time period. The dashboard can show all time, the last 30 days, or the last 7 days.
You are not sure what a number means
Hover your mouse over it. Each one explains itself.
A lot of your records have no contact information
Skip trace them. REsimpli looks up phone numbers and email addresses from the property address.
Some properties cannot be reached at all
Those are your data black hole properties, with no phone, mailing address, or email. Skip tracing is the only way to open them up.
Your call result breakdown is empty
Call results only appear once your team logs them after calling.
Summary
You used the List Stacking dashboard to understand your lists. You opened it from List Stacking and Dashboard, chose a time period, and reviewed your executive snapshot for total properties, unique owners, reachable records, and opt-outs. You checked your property analytics and stack tiers, reviewed which outreach channels were available, found the records needing skip tracing, and read your engagement heat to see what had been untouched and what was ready to close.