Overview
Marking a lead as dead does not stop the automations running on it. Unless you build this, a lead you have written off keeps receiving scheduled messages.
You fix it with a Lead Status Change automation that fires when a lead moves to Dead Lead and stops everything else running on that record.
You only need to build this once. It then applies to every lead you mark dead from that point on.
Steps
Step 1: Open the status change trigger
Go to Automations, then Leads, then Lead Status Change, and create a new automation.
Step 2: Point it at Dead Lead
Select the Dead Lead pipeline, then the Dead Lead status.
This is what makes the automation fire at the moment a lead is moved there.
Step 3: Add the stop step
Add a step and choose Stop other automations.
If stopping everything is all you want, that is the only step you need.
Step 4: Save
Save the automation. It is live from that point on.
Checking it worked
Move a lead that has automations running onto Dead Lead and give it a minute.
Then open the lead and look at automation enrollment. You should see:
The Dead Lead automation showing as executed
The automations that were previously running now stopped
The activity on the lead also records the status change itself — for example, moving from Warm Leads to Dead Leads with the reason attached.
In the video the lead went from showing two running automations to none, with the Dead Lead automation recorded as having executed.
Important Notes
Marking a lead dead does not stop automations on its own. This is the part that surprises people. Without this automation, a dead lead carries on receiving messages.
It is not instant. The automation takes a moment to run. Refresh the automation enrollment view if you are checking immediately after.
Build it once, applies to everything after. This is not a per-lead setting.
Tasks are handled separately. When you mark a lead dead, REsimpli asks whether to clear the tasks attached to it. That prompt is separate from this automation.
Replying and being marked dead are different triggers. This automation covers a status change. Stopping automations when a seller replies needs a separate Activity Trigger automation.
Troubleshooting
A dead lead is still receiving messages
Check this automation exists and is switched on. Marking a lead dead does not stop anything by itself.
The automation did not fire
Confirm it points at the Dead Lead pipeline and the Dead Lead status. An automation built against a different pipeline will not trigger.
Nothing changed when you checked straight away
Give it a minute and refresh. Execution is not immediate.
Automations stop on dead leads but not when sellers reply
Those are separate triggers. This one is Lead Status Change; replies need an Activity Trigger automation on incoming SMS and incoming calls.
Summary
Go to Automations → Leads → Lead Status Change, create an automation targeting the Dead Lead pipeline and status, add a Stop other automations step, and save. Check it by moving a lead with running automations to Dead Lead and reviewing automation enrollment.