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All-Purpose Numbers vs Lead Numbers

Which number type to use in REsimpli 6.0, and how the choice changes the way new inbound contacts are handled.

Written by Anthony Estrada

Overview

REsimpli 6.0 supports different number types, and the type you choose decides how REsimpli handles new inbound communication on that number.

The choice comes down to one question: is this number mainly for new seller leads, or is it shared across several kinds of contact?

Which type to use

Number type

Use it when

Lead number

Most new inbound activity on this number should become a seller lead

All-Purpose number

The same number is shared across sellers, buyers, agents, and vendors

Steps

Step 1: Decide what the number is for

Work out whether the number is mainly for new seller leads, or whether several contact types will be calling and texting it.

Step 2: Set the number type

Set it as a Lead number or an All-Purpose number accordingly.

Step 3: Review the routing and Inbox settings

Check the call routing and Inbox settings that go with the number.

Step 4: Test internally

Call and text the number yourself before customers start using it, and confirm new contacts arrive the way you expect.

Important Notes

  • Lead numbers are built for seller-lead workflows. A new inbound contact becomes a seller lead.

  • All-Purpose numbers are built for broader communication. Because anyone might be calling, REsimpli cannot always tell what a new contact is — someone on your team may need to classify them as a seller, buyer, agent, or vendor.

  • The number type does not replace campaign tracking. KPI attribution stays tied to the marketing campaign, separately from the number type.

  • General-purpose numbers from 5.0 became All-Purpose numbers in the migration, with fuller functionality. Lead numbers stayed lead numbers and buyer numbers stayed buyer numbers.

Frequently asked questions

Which type should I use if the number is only for seller inquiries?

A Lead number is generally the better fit.

Which type should I use if several contact types share one line?

An All-Purpose number is designed for exactly that.

Does the number type replace campaign tracking?

No. Campaign attribution is separate from the number type.

Troubleshooting

A new inbound contact was not automatically classified as a seller

  • Check the number type. On an All-Purpose number this is expected — REsimpli cannot assume a new caller is a seller.

A contact is showing in the Inbox with no type

  • Confirm whether the number is All-Purpose. If it is, someone needs to classify the contact.

You changed the number type and are not sure it took effect

  • Run a test call and text after changing the type or the routing settings.

Related

  • How Smart Routing Chooses Which Phone Number to Use

  • How to Assign a Phone Number to a User in REsimpli

  • How to Update the Call Flow for a Phone Number in REsimpli

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