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How to Bulk Add Leads to an Automation

Apply a Manual Assignment automation to existing leads in bulk — and how the daily Bulk Actions cap actually works.

Written by Anthony Estrada

Overview

Manual Assignment automations can be applied to existing leads in bulk.

Useful for restarting follow-up after the 6.0 migration, re-engaging older leads, or putting a group of records through the same sequence.

Steps

Step 1: Open your Leads list

Step 2: Filter to the records you want

Step 3: Select the leads

Step 4: Choose Add to Automation

Step 5: Select the Manual Assignment automation

Step 6: Confirm

Step 7: Check they went in

Review Automation Enrollment and Automation Activity to confirm the records entered the sequence.

The bulk limit

There is a daily cap on how many records you can add to an automation manually through Bulk Actions.

There is no limit on records entering an automation automatically — through record creation or the automation's own triggers. The cap is on manual bulk enrolment only.

The number itself has changed before and is expected to rise, so check the current limit in the app before preparing a large batch rather than relying on a figure from a document. If you need more than the cap in a day, contact support.

Important Notes

  • Bulk enrolment is for Manual Assignment automations. You cannot bulk-apply a status-change trigger directly.

  • Leads entering automatically are handled separately from manual bulk enrolment, and are not subject to the bulk cap.

  • Enrol in manageable groups when the sequence starts with immediate outreach. Two thousand leads into a sequence that texts and calls on day one produces two thousand conversations at once, and someone has to answer them.

  • All of the sequence's tasks are created as each lead enters it, including future-dated ones. A large bulk enrolment creates a large number of tasks immediately.

Frequently asked questions

Why use Manual Assignment for bulk enrolment?

Because it gives you a reusable sequence you can apply to selected existing leads.

Can I bulk trigger a Lead Status Changed automation directly?

No. The bulk workflow uses Manual Assignment.

Should I enrol every old lead at once?

Depends on the sequence. If several steps fire quickly, smaller groups keep the resulting workload manageable for your team.

Troubleshooting

Some records did not enrol

  1. Confirm you selected a Manual Assignment automation.

  2. Check whether you hit the current bulk limit.

  3. Review the automation activity.

  4. Confirm the selected leads are eligible for that automation.

You need to enrol more than the daily cap

  • Contact support.

Related

  • Best Practice for Building Lead Follow-Up Automations

  • How to Reactivate Leads From a Previous Drip Campaign in REsimpli

  • How to Troubleshoot an Automation That Didn't Run

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