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What is Portfolio, and how to utilize it

Written by Anthony Estrada

How to Use the Portfolio Tab in REsimpli

Step 1: Open a Lead Profile

Go to the Active Leads pipeline and open a lead profile.

Step 2: Open the Portfolio Tab

Click the Portfolio tab inside the lead profile.

Step 3: Review Related Properties

The Portfolio tab displays other properties that may belong to the same owner based on public records.

You can view:

  • Property Addresses

  • Property Types

  • Estimated Values

  • Ownership Information

  • Lead Status

Step 4: Switch Between Portfolio Views

You can view:

  • Not in Your Leads β€” Properties not yet added to your CRM

  • Already in Your Leads β€” Properties already added to your CRM

Step 5: Add a Portfolio Property as a Lead

Click Add to Lead beside a property to create a new lead from the portfolio list.

Step 6: Configure the New Lead

When adding the property, you can:

  • Assign a Lead Status

  • Select a Campaign

  • Add Tags

  • Activate a Drip Campaign

Step 7: Save the New Lead

Once saved, the property will appear in your Active Leads pipeline as a new lead profile.

Step 8: Review Connected Contact Information

Related portfolio properties may share the same owner contact information, helping you identify connected properties and opportunities.

Step 9: Use Portfolio for Prospecting

The Portfolio feature can help with:

  • Circle Prospecting

  • Identifying Additional Opportunities

  • Managing Multiple Properties Owned by the Same Seller

Step 10: Contact Support if Needed

Reach out to REsimpli support if you need help using the Portfolio feature.

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