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How to send bulk email to your Buyers List

Buyer, Buyers

Written by Danielle Daniel

Step 1: Open Email Marketing

Go to the Marketing menu and select Email Marketing.

Step 2: Create an Audience List

Before sending a campaign, create an audience list.

  1. Click Add Audience

  2. Ensure the audience includes contacts with email addresses

  3. Apply filters or tags to select the desired buyers

  4. Click Continue

  5. Enter a filter or audience name

  6. Click Apply Filter

The audience list will now be saved.

Step 3: Create an Email Campaign

  1. Go to the Campaigns section

  2. Click Create Campaign

Step 4: Enter Campaign Details

Fill out the campaign information, including:

  • Campaign Name

  • Audience List

  • Property Selection (optional)

If sending emails for a specific property:

  • Enable the property-specific option

  • Select the property

This allows property information fields to populate automatically.

Step 5: Configure Sender Details

Enter the sender information:

  • Email Subject

  • Preview Text (optional)

  • From Email

  • From Name

  • Office Address

Step 6: Select or Customize the Email Design

Choose one of the following:

  • Pre-made Template

  • Blank Design

If using a blank design:

  • Drag and drop content blocks

  • Add images

  • Add text

  • Customize layouts

Users can also:

  • Change logos

  • Update property details

  • Edit wording

  • Add property images

  • Add document links

  • Customize pricing and descriptions

Step 7: Add Property Images or Documents

To add images or documents:

  1. Open the property files section

  2. Copy the shareable file link

  3. Paste the link into the email template

Step 8: Preview the Email

Click Preview to review the email layout on:

  • Desktop

  • Mobile

Step 9: Review Campaign Summary

Click Continue to review:

  • Campaign Name

  • Audience

  • Email Design

  • Sender Information

Step 10: Send or Schedule the Campaign

Choose one of the following options:

Send Test Email

Send a preview email to yourself before launching the campaign.

Schedule Campaign

Select a future date and time for sending.

Send Immediately

Click Send Email to launch the campaign immediately.

Step 11: Monitor Campaign Performance

After sending, open the campaign details to view metrics such as:

  • Delivery Rate

  • Open Rate

  • Click Rate

  • Unsubscribe Rate

  • Processing Status

Result

The bulk email campaign will be sent to the selected buyers audience and tracked within the Email Marketing dashboard.

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